As we’ve discussed before, the world of SEO isn’t just about what you know; it’s about who you know. Having a strong backlink profile shows the Google robots that your page is good enough to rub digital elbows with the best of them, sharing their ‘link juice,’...
Research suggests that the average US adult spends approximately seven hours per day online. That’s where your customers are, so that’s where you need to be marketing. But unlike the advertisements and commercials that characterized marketing throughout the 20th...
The history of human civilization is really the history of writing. I mean this literally: Our species’ ability to maintain consistent historical records across generations is tied directly to our ability to write. The invention of writing (which most scholars...
Encountering the same perspective all the time can get boring fast. This is hardly news; it’s a truth that podcasts, lecture halls, talk shows, etc. have long understood. That’s why guest hosts are such a big deal — they allow presenters across various forms of media...
No doubt about it, Marketers wear a lot of hats. But in the SEO world, the color of the hat matters more than the number. What does “white hat” SEO mean? What’s considered a “black hat” tactic? Most importantly, what kinds of link building strategies will help you...
We don’t want to alarm you, but there’s a better-than-average chance that your webpages are thirsty. In fact, they may be downright parched, and unfortunately, spring water and electrolytes can’t satiate this thirst. That’s because what your web pages need is a very...
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