PR Links & Earned Media Campaigns

Elevate your brand with targeted, journalist-focused outreach.

What Is a PR / Earned Media Campaign?

Our PR campaigns focus on earned media placements. We identify editorial opportunities to feature your brand or content organically through journalist outreach and storytelling. This includes:

  • Pitching your data, insights, or resources to vetted journalists
  • Focusing on relevance, timeliness, and authority
  • Coverage is earned through strategic, personalized pitching

Our Process

1. Submission & Review

Submit your asset (blog post, stat roundup, whitepaper, etc.) for editorial review.

2. Approval or Feedback

We assess your asset based on editorial standards: timeliness, credibility, and relevance.

3. Outreach Strategy Build

We draft a personalized pitch and build a curated media list.

4. Execution

50–100 pitches are sent to targeted journalists within 4 weeks.

5. Tracking & Reporting

You’ll receive updates on emails sent, open rates, replies, and earned media wins.

Campaign Pricing Tiers

Lighter PR Push

50 pitches / month

$2,500 / month

$2,250 with 3-month commitment (10% discount)

Ideal for brand awareness

Targets a small group of relevant publications

Great entry point to test earned media impact

Strategic PR Lift

75 pitches / month

$3,250 / month

$2,925 with 3-month commitment (10% discount)

 

Builds authority and campaign momentum

Reaches a wider media pool

Balanced investment for meaningful results

Full PR Pitch

100 pitches / month

$4,000 / month

$3,500 with 3-month commitment (12.5% discount)

 

Best for launches, major announcements, or visibility sprints

Targets high-volume outreach across multiple angles

Built to maximize earned media outcomes

Client Asset Acceptance Criteria

To be eligible for our PR Campaign outreach, your asset must:

Include 1–3 credible statistics or data points

Be published within the last 6–12 months

Be relevant to your audience and campaign themes

Avoid overly promotional tone — must feel editorially sound

Expectations & KPIs, what to expect

  • Goal: High-quality earned coverage from reputable outlets
  • Measured by: Pitch email engagement (opens, replies), placements
  • KPI: Emails sent/month
  • What we can’t guarantee: Publication timing or journalist responses
  • Best results come from: Clear, timely, data-supported content

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Questions About Our PR Links & Earned Media Campaigns?

Check out our FAQ Section about our PR Links & Earned Media Campaigns​.