PR Links & Earned Media Campaigns
Elevate your brand with targeted, journalist-focused outreach.
What Is a PR / Earned Media Campaign?
Our PR campaigns focus on earned media placements. We identify editorial opportunities to feature your brand or content organically through journalist outreach and storytelling. This includes:
- Pitching your data, insights, or resources to vetted journalists
- Focusing on relevance, timeliness, and authority
- Coverage is earned through strategic, personalized pitching
Our Process
1. Submission & Review
Submit your asset (blog post, stat roundup, whitepaper, etc.) for editorial review.
2. Approval or Feedback
We assess your asset based on editorial standards: timeliness, credibility, and relevance.
3. Outreach Strategy Build
We draft a personalized pitch and build a curated media list.
4. Execution
50–100 pitches are sent to targeted journalists within 4 weeks.
5. Tracking & Reporting
You’ll receive updates on emails sent, open rates, replies, and earned media wins.
Campaign Pricing Tiers
Lighter PR Push
50 pitches / month
$2,500 / month
$2,250 with 3-month commitment (10% discount)
Ideal for brand awareness
Targets a small group of relevant publications
Great entry point to test earned media impact
Strategic PR Lift
75 pitches / month
$3,250 / month
$2,925 with 3-month commitment (10% discount)
Builds authority and campaign momentum
Reaches a wider media pool
Balanced investment for meaningful results
Full PR Pitch
100 pitches / month
$4,000 / month
$3,500 with 3-month commitment (12.5% discount)
Best for launches, major announcements, or visibility sprints
Targets high-volume outreach across multiple angles
Built to maximize earned media outcomes
Client Asset Acceptance Criteria
To be eligible for our PR Campaign outreach, your asset must:
Include 1–3 credible statistics or data points
Be published within the last 6–12 months
Be relevant to your audience and campaign themes
Avoid overly promotional tone — must feel editorially sound
Expectations & KPIs, what to expect
- Goal: High-quality earned coverage from reputable outlets
- Measured by: Pitch email engagement (opens, replies), placements
- KPI: Emails sent/month
- What we can’t guarantee: Publication timing or journalist responses
- Best results come from: Clear, timely, data-supported content
Questions About Our PR Links & Earned Media Campaigns?
Check out our FAQ Section about our PR Links & Earned Media Campaigns.
Can we submit more than one asset?
Yes. We’ll help determine which is strongest for outreach.
What if our asset doesn’t meet your criteria?
We’ll either suggest edits or recommend holding off.
Do you guarantee media placements?
No. This is earned media — success depends on the asset and journalist interest.
How long before results show?
Many replies/interest come within the first 2-4 weeks of outreach.
What kind of placements do clients typically earn?
Examples include backlinks or mentions in blog articles, expert roundups, or news features.