PR Links & Earned Media Campaigns
Elevate your brand with targeted, journalist-focused outreach.
What Is a PR / Earned Media Campaign?
Our PR campaigns focus on earned media placements. We identify editorial opportunities to feature your brand or content organically through journalist outreach and storytelling.
Whether you already have an article, listicle, press release, or study, or need our content team to create one for you, we’ll develop the right angle to attract journalist interest and earn coverage.
This includes:
- Pitching your data, insights, or resources to vetted journalists
- Focusing on relevance, timeliness, and authority
- Coverage is earned through strategic, personalized pitching
Our Process
1. Submission & Review
Submit your asset (or request one from our content team for a small additional fee starting at $300) for editorial review.
2. Approval or Feedback
We assess your asset based on editorial standards: timeliness, credibility, and relevance. If our team creates your asset, this step ensures it’s journalist-ready before outreach begins.
3. Outreach Strategy Build
We draft a personalized pitch and build a curated media list.
4. Execution
50–100 pitches are sent to targeted journalists within 4 weeks.
5. Tracking & Reporting
You’ll receive updates on emails sent and earned media wins.
Campaign Pricing Tiers
Lighter PR Push
50 pitches / month
$2,500 / month
$2,250 with 3-month commitment (10% discount)
Earned media only (no guaranteed placements)
Ideal for brand awareness
Targets a small group of relevant publications
Great entry point to test earned media impact
Strategic PR Lift
75 pitches / month
$3,250 / month
$2,925 with 3-month commitment (10% discount)
Includes 2 guaranteed media placements per month through trusted publisher partners
Builds authority and campaign momentum
Reaches a wider media pool
Balanced investment for meaningful results
Full PR Pitch
100 pitches / month
$4,000 / month
$3,500 with 3-month commitment (12.5% discount)
Includes 3 guaranteed media placements per month through trusted publisher partners
Best for launches, major announcements, or visibility sprints
Targets high-volume outreach across multiple angles
Built to maximize earned media outcomes
Guaranteed placements are fulfilled through verified publisher partnerships while maintaining an earned-media approach for remaining outreach.
Client Asset Acceptance Criteria
To be eligible for our PR Campaign outreach, your asset must:
Include 1–3 credible statistics or data points
Be published within the last 6–12 months
Be relevant to your audience and campaign themes
Avoid overly promotional tone — must feel editorially sound
Don’t have a data asset? Our content team can create one for you, starting at $300 for short-form pieces (around 500 words) or $320 for around 750 words. Whether it’s an article, listicle, or press release, each piece is crafted to meet the same editorial standards for credibility, timeliness, and journalist appeal.
Expectations & KPIs
- Goal: High-quality earned coverage from reputable outlets
- Measured by: Pitch email engagement (opens, replies), placements
- KPI: Emails sent/month
- What we can’t guarantee: Publication timing or journalist responses
- Best results come from: Clear, timely, data-supported content
Questions About Our PR Links & Earned Media Campaigns?
Check out our FAQ Section about our PR Links & Earned Media Campaigns.
Can we submit more than one asset?
Yes. We’ll help determine which is strongest for outreach, or our content team can create a new one for you.
What if our asset doesn’t meet your criteria?
No problem! We can create one for you (an article, listicle, or press release) that aligns with journalist expectations, starting at $300.
Do you guarantee media placements?
Yes, for our higher tiers. The Strategic PR Lift includes 2 guaranteed placements per month, and the Full PR Pitch includes 3. Our Lighter PR Push remains earned-only.
How long before results show?
Many replies and interest come within the first 2–4 weeks of outreach. Guaranteed placements are fulfilled within each monthly cycle.
What kind of placements do clients typically earn?
Examples include backlinks or mentions in blog articles, expert roundups, or news features.
Need an Asset Created?
Our in-house content team can write articles, listicles, or press releases specifically designed for earned-media success, ready for outreach in as little as one week.