by Karen Gardner | Aug 23, 2022
Research suggests that the average US adult spends approximately seven hours per day online. That’s where your customers are, so that’s where you need to be marketing. But unlike the advertisements and commercials that characterized marketing throughout the 20th...
by Karen Gardner | Aug 2, 2022
The history of human civilization is really the history of writing. I mean this literally: Our species’ ability to maintain consistent historical records across generations is tied directly to our ability to write. The invention of writing (which most scholars...
by Karen Gardner | Jul 8, 2022
Encountering the same perspective all the time can get boring fast. This is hardly news; it’s a truth that podcasts, lecture halls, talk shows, etc. have long understood. That’s why guest hosts are such a big deal — they allow presenters across various forms of media...
by Karen Gardner | Jun 16, 2022
No doubt about it, Marketers wear a lot of hats. But in the SEO world, the color of the hat matters more than the number. What does “white hat” SEO mean? What’s considered a “black hat” tactic? Most importantly, what kinds of link building strategies will help you...
by Karen Gardner | May 31, 2022
We don’t want to alarm you, but there’s a better-than-average chance that your webpages are thirsty. In fact, they may be downright parched, and unfortunately, spring water and electrolytes can’t satiate this thirst. That’s because what your web pages need is a very...
by Karen Gardner | May 16, 2022
It’s not always what you know; sometimes it’s who you know that really makes a difference. Humans are social animals. Networking, making connections, and teaming up is hardcoded into our DNA. As such, we sometimes — consciously or otherwise — evaluate one another...
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