by Kennedy Olson | Sep 12, 2025
The search game just changed completely. AI models like ChatGPT, Claude, and Perplexity are becoming the new Google for millions of users. They’re not just answering questions – they’re deciding which brands get mentioned and which ones disappear....
by Kennedy Olson | Aug 22, 2025
Your robots.txt file serves as the first line of communication between your website and search engine crawlers. This simple text file tells automated bots which parts of your site they can access and which areas remain off-limits. When implemented correctly,...
by Kennedy Olson | Aug 13, 2025
When your website struggles to rank on page one, barnacle SEO offers a powerful alternative path to visibility. This strategy involves attaching your brand to high-authority websites that already dominate search results, much like barnacles attach to whales for...
by Kennedy Olson | Jul 18, 2025
When your website pages compete against each other for the same search terms, you’re dealing with keyword cannibalization. This silent SEO killer can slash your organic traffic and confuse search engines. Most website owners don’t realize they’re...
by Kennedy Olson | Jun 3, 2025
Search is changing fast. When you ask Google or Bing a question today, you don’t just see ten blue links. You see AI-powered answers that pull from trusted sources across the web. These AI overviews are becoming the new battleground for brand visibility. But...
by Kennedy Olson | Apr 7, 2025
What is an Internal Link Audit? An internal link audit is essentially a deep dive into how the pages on your website connect to each other. Think of it as mapping out the roads and pathways that guide both visitors and search engines through your site. When you...
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