Chem-Dry

As a franchise, Chem-Dry is widely recognized as the world’s leading carpet cleaning business with over 4,000 locations across 50 different countries.

+30%

Increase in total YoY traffic

+7%

Increase in YoY organic traffic

+9%

Increase in new visitors compared to the previous year

Situation

With almost 4,000 different pages for each location on its site, Chem-Dry struggled to be on top of the search engine for core industry terms.

Strategy

Optimizing 4,000 different pages for unique keywords would have been too time-consuming and labor-intensive to lead to any long-term, compounding wins. Instead, BASE started with the most essential.

BASE optimized key landing pages and built high-quality backlinks, solidifying page authority for both local and national searches.

 

Results

Ping Identity was able to gain a stable top 5 position for their focus URLs and their main keywords.

All with the help of link building!

SEO for Small Business

Get started with BASE today.