A company One Sheet is a concise, single-page document that provides an overview of your business. It’s designed to quickly inform stakeholders—whether they’re potential clients, partners, or investors—about the most important aspects of your company. Think of it as your business’s elevator pitch on paper.
We’ll outline everything you need to know about One Sheets, and how you can create one for your company.
A One Sheet may include the following:
- Mission Statement
- Vision Statement
- Core Values
- Company Information
- Products and Services
- Target Market
- Competitive Analysis
- Financial Performance
- Marketing Strategy
- Future Plans
- Team Information
- Contact Information
- References
It’s a long list, but every segment plays its own role in a company’s One Sheet. Each part should be brief, sometimes limited to only a sentence or two, as all need to fit on a single page. In this article, we’ll give a high-level explanation of each.
Mission Statement
Your mission statement defines why your company exists. It should clearly communicate your company’s purpose and what you strive to achieve. This section highlights your primary goals and the value you bring to your customers.
Vision Statement
The vision statement outlines your company’s aspirations, offering insight into what you hope your company will become in the future. This forward-looking statement is designed to inspire and guide your business’s strategic direction.
Core Values
Core values are the fundamental beliefs that guide your company’s actions and decision-making. They show what your company stands for and how it differentiates itself in the market, emphasizing principles like integrity, innovation, and customer-centricity.
Company Information
Background
Your company’s background section provides context and history, including key milestones. This helps readers understand how your company has evolved over time.
Founding Date
Clearly stating your founding date gives an idea of how long you’ve been in business, helping to establish credibility and experience.
Location
Listing your headquarters and other significant locations gives potential partners and clients a sense of your geographical footprint.
Products/Services
Product Line
A brief overview of your main product offerings highlights what makes your products stand out in the market. This section focuses on the unique features and benefits your products offer.
Service Offerings
Describe the services your company provides, emphasizing how these services benefit your customers. Specifics about your service quality and availability are important here.
Unique Selling Points
Identify what sets your company apart from the competition. These unique selling propositions (USPs) could include product features, exceptional service, or a distinct brand philosophy.
Target Market
Demographics
Detailing the demographic characteristics of your target audience, such as age and income level, helps fine-tune your marketing strategies. Knowing who your products or services are designed for allows for better communication.
Psychographics
Discuss the psychological attributes of your target market, like lifestyle and values, to further refine your messaging. This deeper understanding of your audience can guide product development and marketing efforts.
Geographic Focus
Identify the primary geographic areas where your company operates, whether local, regional, or international. This helps stakeholders understand the scope and reach of your business.
Competitive Analysis
Competitors
Listing your main competitors provides a clear view of your market position. Brief descriptions help illustrate how you compare and contrast with others in your industry.
Providing an estimate of your market share gives insight into your company’s size relative to competitors, showcasing your influence and success in the market.
SWOT Analysis
Conducting a SWOT analysis identifies your company’s strengths, weaknesses, opportunities, and threats. This strategic overview helps in planning and decision-making, offering a clear picture of where your company stands and potential future paths.
Financial Performance
Revenue
Sharing your company’s revenue figures, especially highlighting any significant growth, gives a sense of financial health and success.
Profit Margin
Discussing your profit margins provides insight into how effectively your company operates. This metric is key for understanding the profitability and sustainability of your business.
Growth Trends
Describing trends in your company’s growth, such as expanding market share or entering new markets, highlights your business’s trajectory and future potential.
Marketing Strategy
Branding
Your company’s branding strategy defines how you position yourself in the market and how your brand is perceived by your audience. Strong branding can set you apart and create lasting customer loyalty.
Advertising
Detail your advertising efforts, including key channels and strategies. This could involve digital platforms, traditional media, or a combination of approaches, depending on your target market.
Social Media Presence
Discuss your social media presence and engagement strategies, including how you use these platforms to connect with your audience. A robust social media presence can significantly enhance your brand’s visibility and customer interaction.
Future Plans
Expansion
Outline any plans for expanding your business, whether through new products, services, or markets. Expansion plans often signal growth and innovation, showing your company’s ambition and forward-thinking nature.
Innovation
Highlight your commitment to innovation and upcoming developments. Staying ahead of industry trends and continually improving your offerings keeps your company competitive and relevant.
Sustainability Initiatives
Discuss any sustainability initiatives your company is undertaking. These efforts are increasingly important to consumers and partners, and they can differentiate your brand in a crowded market.
Team
Key Executives
Listing the key members of your executive team, along with their roles and contributions, gives insight into the leadership driving your company forward. Strong leadership is often an important factor in a company’s success.
Organizational Structure
Providing an overview of your company’s organizational structure, including key departments and reporting lines, helps stakeholders understand how your company operates internally.
Employee Growth
Highlighting significant growth in your workforce can indicate success and expansion, reflecting the positive trajectory of your business.
Contact Information
Headquarters
Provide the address of your company’s headquarters for potential clients or partners who may want to visit or send correspondence.
Phone Number
List a direct phone number where your company can be reached. This provides easy and reliable communication for inquiries.
Email Address
Include an email address dedicated to business communications, to ensure inquiries are handled promptly.
With this quick run down, you’ll have no problem writing your own company One Sheet. Good luck!
