- High quality, more expensive
- Low quality, less expensive
So, with a set budget you could buy either a handful of high quality links or a lot of low quality links. But which is better?
To answer this question, think about the purpose of link building. Link building increases your domain authority and page authority, therefore improving search rankings.
With that in mind, it’s easy to see that it is more important to get high-authority links than to get a lot of links. Quality over quantity.
So, you will get more value from your link building budget if you invest in high-quality links.
The Risks of Low-Quality Links
If you’re still not convinced, let me tell you about the risks associated with low-quality links.
Low-quality backlinks not only provide less benefit than high-quality links, but they can actually hurt your rankings. Backlinks from sites with low domain authority could be seen as spam by Google, which could give your site a lower domain authority than it had before you built any links.
Keyword rankings and authority go hand in hand, so do you want to invest money into a strategy that will hurt your authority and rankings? Absolutely not.
Investing in High-Quality Links
The most effective link building strategies involve high-quality partner sites and a clear plan for which keywords and landing pages to use.
This type of link building service costs much more than spam backlinks cost, but it will provide reliable results. If you’re spending pennies for each link, you’re buying spam backlinks.
Link building is an investment. The more effort (or money) you put into it, the more value you will get out of it.
This is why BASE provides every client with a unique high-authority link building strategy with custom pricing to meet your needs and budget.
Contact our team of link building experts to get a quote so you can start ranking higher on Google today.