Quantity vs. Quality: Backlinking for Long-term Organic Results

by | February 08, 2022

Link building services usually fall into one of two camps:

  • High quality, more expensive
  • Low quality, less expensive

So, with a set budget you could buy either a handful of high quality links or a lot of low quality links. But which is better?

To answer this question, think about the purpose of link building. Link building increases your domain authority and page authority, therefore improving search rankings. With that in mind, it’s easy to see that it is more important to get high-authority links than to get a lot of links. Quality over quantity. You will get more value from your link building budget if you invest in high-quality links.

Why Quality Backlinks Matter in SEO

In SEO, not all backlinks are created equal. The quality of the backlinks pointing to your site can significantly impact your search engine rankings and overall online visibility. Let’s delve into why prioritizing high-quality backlinks is crucial for our SEO strategy.

The Risks of Low-Quality Links

If you’re still not convinced, let me tell you about the risks associated with low-quality links.

Low-quality backlinks not only provide less benefit than high-quality links, but they can actually hurt your rankings. Backlinks from sites with low domain authority could be seen as spam by Google, which could give your site a lower domain authority than it had before you built any links. Such penalties can result in a significant drop in rankings or even removal from search results altogether.

Keyword rankings and authority go hand in hand, so do you want to invest money into a strategy that will hurt your authority and rankings? Absolutely not.

Investing in High-Quality Links

The most effective link building strategies involve high-quality partner sites and a clear plan for which keywords and landing pages to use.

This type of link building service costs much more than spam backlinks cost, but it will provide reliable results. If you’re spending pennies for each link, you’re buying spam backlinks. 

Link building is an investment. The more effort (or money) you put into it, the more value you will get out of it.  The return on investment for high-quality backlinks is substantial, often resulting in improved search rankings, increased organic traffic, and enhanced brand visibility. This is why BASE provides every client with a unique high-authority link building strategy with custom pricing to meet your needs and budget.

How to Create Linkable Assets

Creating linkable assets is about crafting content that’s so valuable and compelling that other sites can’t resist linking to it. These assets become the cornerstone of our backlink strategy, drawing in high-quality links naturally and consistently. Let’s explore how we can create content that attracts backlinks like a magnet.

Identifying Content That Attracts Links

Our first step is to identify the types of content that tend to attract the most backlinks. Through research and analysis, we’ve found that comprehensive guides, original research, infographics, and interactive tools are particularly effective. These assets provide unique value that can’t be found elsewhere, making them highly link-worthy.

Crafting High-Quality Content

Once we’ve identified potential linkable assets, we focus on creating the highest quality content possible. This involves deep research, engaging writing, professional design, and, where appropriate, interactive elements. Our content needs to stand out not just in terms of the information it provides, but also in how it presents that information. By ensuring our content is the best in its class, we significantly increase the likelihood of it being linked to.

Promoting Our Content

Creating great content is only half the battle; we also need to get it in front of the right eyes. We promote our linkable assets through social media, email marketing, and outreach to influencers and websites in our niche. By spreading the word and building buzz around our content, we increase its visibility and the chances of it being linked to.

Creating linkable assets is a powerful strategy in our backlink-building arsenal, helping us to attract high-quality links and boost our SEO efforts.

The Importance of High-Quality Backlinks

In our quest to dominate the digital marketing world, we understand that backlinks are more than just links; they’re the lifeblood of SEO success. But not all backlinks are created equal. High-quality backlinks from reputable sites can significantly boost your website’s authority, improve search engine rankings, and drive targeted traffic to your site. Let’s dive into how we can secure these golden tickets to SEO prosperity.

Become a Trusted Source for Reporters and Bloggers

One of the most effective ways to earn high-quality backlinks is by becoming a go-to source for reporters and bloggers. This means we need to position ourselves as industry experts with unique insights, compelling stories, and valuable data that journalists and content creators are eager to reference. By establishing strong relationships with media professionals and consistently providing them with valuable information, we can turn our expertise into a backlink goldmine.

Publish Skyscraper Content

To stand out in the crowded content landscape, we embrace the skyscraper technique. This involves identifying top-performing content within our niche and creating something even better, more comprehensive, and more valuable. We’re talking about content that towers over the competition, content so compelling that other websites can’t help but link to it. By focusing on depth, quality, and uniqueness, our skyscraper content doesn’t just aim for the stars—it reaches them, attracting backlinks naturally due to its inherent value and shareability. 

Build Links from Outdated Resources

In the ever-evolving online world, content becomes outdated quicker than ever. This presents us with a unique opportunity to build backlinks by identifying these outdated resources and offering a modern, updated version. We scour the internet for content that’s no longer current but still attracting attention, then reach out to the sites linking to it, suggesting our fresher, more relevant content as a replacement. It’s a win-win: these sites get to update their pages with better resources, and we secure valuable backlinks in the process.

Publish Ultimate Guides

Ultimate guides are the pinnacle of comprehensive content. We craft these extensive, in-depth articles to cover every aspect of a particular topic, leaving no stone unturned. Our ultimate guides serve as one-stop resources for readers seeking thorough understanding, making them highly valuable and link-worthy. By investing time and expertise into creating these guides, we not only establish ourselves as authoritative voices in our industry but also create powerful assets that attract backlinks naturally, as others reference our work for its depth and completeness.

Implement Branded Strategies and Techniques

We’ve found that developing and naming our unique strategies or techniques can significantly boost our backlink profile. By creating a method or approach that’s uniquely ours and giving it a catchy, branded name, we make our content more linkable and shareable. This not only sets us apart as innovators in our field but also encourages others to reference our proprietary methods, leading to high-quality backlinks. It’s about branding our expertise and making our innovative approaches synonymous with success in our industry.

Leverage Authority Resource Pages

Authority resource pages are gold mines for high-quality backlinks. These pages curate and list valuable resources on specific topics, making them ideal targets for our link-building efforts. We identify these pages in our niche and reach out to the curators with our high-quality content, suggesting it as an addition to their list. Our approach is always respectful and value-driven, ensuring that we offer content that genuinely enhances their resource page. This not only helps in securing a backlink but also positions us in front of their audience, increasing our visibility and credibility.

Bonus Strategy #1: Turn Brand Mentions into Quality Backlinks

Sometimes, the opportunity for a backlink is hiding in plain sight. We keep an eye out for mentions of our brand, products, or services across the web that aren’t linked back to our site. When we find these mentions, we reach out to the website owners or authors and kindly ask them to turn the mention into a clickable link. This strategy is effective because the site is already familiar with our brand, making them more likely to add the link. It’s a simple yet powerful way to transform existing brand recognition into valuable backlinks.

Bonus Strategy #2: Send Outreach Emails for Backlinks

Our outreach isn’t just about spreading the word; it’s about forging connections and offering value. We craft personalized, compelling outreach emails to website owners and bloggers, suggesting our content as a resource that could enhance their site. Our focus is on how our content can benefit them and their audience, not just on what we stand to gain. This approach, rooted in genuine engagement and mutual benefit, significantly increases our chances of securing those coveted backlinks, driving our SEO strategy forward.

Finding and Fixing Broken Links

The internet is a dynamic space where content changes, moves, and sometimes disappears, leaving behind broken links. These broken links represent an opportunity for us to step in and offer a solution, thereby earning a backlink in the process. Let’s delve into how we turn broken links into backlink opportunities.

Identifying Broken Links

Our journey begins with finding broken links on websites relevant to our niche. We use specialized tools that crawl websites and identify links that lead to non-existent pages (404 errors). Focusing on high-quality, authoritative sites, we compile a list of broken links that we can potentially replace with our own content.

Creating or Updating Relevant Content

Once we’ve identified a broken link, we assess whether we already have content that could serve as an appropriate replacement. If not, we consider creating new content that fills the gap. Our goal is to ensure that our content is not only a perfect fit for the link in question but also adds value to the linking site’s audience.

Reaching Out to Site Owners

With our relevant content ready, we reach out to the owners or webmasters of the sites hosting the broken links. Our outreach is personalized, pointing out the broken link and suggesting our content as a replacement. We emphasize how replacing the broken link with our content will enhance their user experience by providing their audience with valuable and accessible information.

This approach not only helps us secure valuable backlinks but also assists website owners in maintaining the quality and usability of their sites. It’s a win-win scenario that fosters positive relationships within our industry.

Analyzing Competitors’ Links

Understanding the backlink profile of our competitors is a critical part of our link-building strategy. By analyzing where our competitors are getting their links from, we can identify opportunities to secure similar, if not better, backlinks for our site. Here’s how we approach this analysis.

Identifying Competitors

We start by identifying our main competitors, focusing on those that rank well for keywords relevant to our industry. These competitors are likely to have a strong backlink profile that supports their SEO success.

Using Backlink Analysis Tools

To peek into our competitors’ backlink strategies, we use sophisticated backlink analysis tools. These tools allow us to see which websites are linking to our competitors, the quality of these links, and the context in which the links are placed.

Assessing Link Opportunities

With this data, we sift through the backlinks to identify high-quality link opportunities that might be relevant to us as well. We look for patterns in the types of content that are attracting backlinks and the types of sites that are linking to our competitors.

Crafting Our Outreach Strategy

Armed with this information, we craft our outreach strategy. We may create similar or superior content that could serve as a better resource for the sites linking to our competitors. Then, we reach out to these sites, presenting our content as an updated, more comprehensive, or more relevant resource.

This strategic analysis not only reveals gaps in our backlink profile but also helps us understand the content and link-building strategies that are working well within our industry. By adapting and improving upon these strategies, we can enhance our own backlink profile and SEO performance.

At BASE, our journey through innovative backlink strategies—from creating compelling content to forging meaningful industry relationships—highlights our commitment to excellence and strategic foresight in SEO. We understand that high-quality backlinks are a cornerstone of long-term organic success, and our approach is rooted in adding genuine value to the digital ecosystem. This strategy not only enhances our visibility and authority but also aligns with our mission to empower marketers to focus more on their strategy and less on the intricacies of SEO tactics.



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