No doubt about it, Marketers wear a lot of hats. But in the SEO world, the color of the hat matters more than the number. What does “white hat” SEO mean? What’s considered a “black hat” tactic? Most importantly, what kinds of link building strategies will help you...

We don’t want to alarm you, but there’s a better-than-average chance that your webpages are thirsty. In fact, they may be downright parched, and unfortunately, spring water and electrolytes can’t satiate this thirst. That’s because what your web pages need is a very...

It’s not always what you know; sometimes it’s who you know that really makes a difference. Humans are social animals. Networking, making connections, and teaming up is hardcoded into our DNA. As such, we sometimes — consciously or otherwise — evaluate one another...

When hiring a link building agency, there are some things you need to consider. Link building is arguably the most important piece of SEO. But it’s also been the most abused with unethical practices. Links built by breaking Google’s best practices will end up hurting...

You know you need to implement a backlink strategy to be successful with SEO, but how do you measure the results of link building to make sure the strategy is effective? As SEO experts, we understand the importance of measuring results. Digital marketing is the most...

You know that you need backlinks in order to be found on Google, but how many do you need? That’s a great question with a somewhat complicated answer. The number of backlinks that will get you results depends on the SEO competition for the keywords you want to rank...

In order to reap the most from link building, there needs to be a strategy behind it. But how do you decide which pages on your site to build links to, and how do you know which keywords to use for those links? The simple answer is: the pages you want to rank and the...

Anchor text is important in building links, as it tells Google that what you are linking to is relevant to the topic being linked. “Anchor text” is the term given to the phrase that contains the link on the page. And when it comes to anchor text, there are many...

Link building services usually fall into one of two camps: High quality, more expensive Low quality, less expensive So, with a set budget you could buy either a handful of high quality links or a lot of low quality links. But which is better? To answer this question,...