Enterprise businesses are often able to use their size to their advantage. However, when it comes to SEO, a brute force approach will rarely work to get the results enterprise businesses are looking for. Enterprise link building is important to a targeted strategy that drives results. Though, knowing exactly where to start can be difficult. To help your enterprise business find its SEO footing, we’ve put together this guide to enterprise link building.
What is Enterprise Link Building?
Most enterprise businesses are not looking to increase domain authority, or help people find their homepage. One of the benefits of being a large enterprise business is that many people probably already know about you. This doesn’t mean enterprise businesses dominate the front page of search results. While enterprise businesses aren’t looking to educate and be discovered, they are still aiming to be higher up on the search results than competitors. This helps promote specific pages and creates more entrances to the sales funnel. Building links that focus on quality, over quantity, will help push your pages to the top of the search results and be ahead of the competition.
Enterprise Link Building Best Practices
1. Specific Content
High-quality, specific content, is the true backbone of just about any strategy you may attempt online. Any piece of content you write should be well-researched and targeted. If you know precisely the type of audience that is looking for that content, and what they will gain from it will make your audience’s experience that much better. After determining these factors you can begin researching the topic. Even if you are an expert on the topic, it’s important to perform some outside research. Doing so will help you understand what other people are talking about, what seems to be performing well, and what audiences are clearly looking for. Creating high-quality content is among the best things you can do to transform your business’s SEO strategy.
2. Relevant Links
Any links you build should be relevant to you, your audience, and your content. Relevancy is among the most important aspects of a link-building strategy. You can have the best content in the world, but if users are finding it after being linked from an unrelated website, they will quickly disregard your work and move on. Once again, quality is better than quantity. For example, let’s say your business is focused on developing software for other companies. You decide to create a piece of content explaining how that software can help construction companies specifically and push it live. After doing so, you decide you want links from other sites linking back to this page. So you ask a baking site, a mountain biking site, and a general interest/pop culture site to create their own article to link back to your page. They may do so, but you will see almost no results from this. Anyone on these sites that clicks the links will be expecting an article related to their interest, not a SaaS company attempting to help construction companies. However, if you are able to receive one link from a well-known construction company that has a reputation for pushing the industry forward, your page will see a surge in interaction.
3. Unlinked Brand Mentions
Enterprise businesses receive certain advantages due to their size. This often manifests in brand recognition. This means taking advantage of this inherent benefit is a great way to build links. Using tools, such as the AHREF’s Content Explorer you can search for mentions of your brand name on the web that don’t link back to your site. As you discover them you can reach out and make requests that they link back to specific pages you have that may be relevant to the other site. These types of links are often the lowest effort. The other site likely wants a relationship, and they’ve already written the content, all they need to do is link back to you. Simple. These unlinked mentions are also great to foster relationships for future opportunities. With this in mind, it’s important to personalize your approach and treat it less like a business transaction and more like a partnership. Handled correctly, this becomes a mutually beneficial relationship that can have numerous benefits as both companies grow.
4. Diversify Your Links
Another key tip are you make sure your links are diversified. This goes hand in hand with relevancy, though is often ignored to achieve the most relevant links or to prioritize partnerships. If all of your links are from the same site, the returns will continue to diminish and may hurt the overall health of your website if Google determines you are part of a link-building scam. The algorithm can be picky, and once it’s determined you’re spam, it’s hard to convince it otherwise. Thus, getting links from as places as possible that are high quality and relevant will be your best play. Be sure to employ different link-building strategies, including guest posts, broken link-building, and others.
5. Stay Up-to-Date on SEO Trends
It may seem obvious, but bears repeating. Make sure to keep up with all the SEO changes and trends as they happen. SEO is a volatile space and is known to change quickly and without warning. Often, there will be no confirmation even after a change. The best way to keep up with these changes, and avoid any surprises is to join SEO communities and forums and to regularly read SEO newspapers and blogs. These resources become invaluable when a page that was performing well suddenly drops without explanation. Follow the experts, and be willing to experiment. We may never truly tame the algorithm, but we have a better chance when we work together.
Enterprise link-building is a valuable practice that requires some extra effort to fully take advantage of. At the end of the day, as long as you focus on high-quality, relevant, and targeted content and links you’ll find success. If you need help with enterprise link building BASE can help you acquire high-quality, relevant links here.