Every time your brand is named online, it shapes how buyers, search engines, and AI tools see you. But most of those mentions happen without you knowing about them. A trade publication cites your data, a Reddit thread recommends your service, or ChatGPT names your...
For years, backlinks were the main currency of off-page SEO. Today, brand mentions are getting just as much attention, especially as AI tools like ChatGPT, Perplexity, and Google’s AI Overviews shape how people discover brands. So what’s the difference...
As more people turn to ChatGPT, Perplexity, and Google’s AI Overviews for answers, a new question keeps coming up: do backlinks still matter? The short answer is yes. Backlinks influence large language models (LLMs) in ways that go beyond traditional rankings....
Editorial backlinks and guest posts are two of the most common ways to earn links to your site. Both put your URL on another website, and both can support your SEO. They just get there in different ways. This guide breaks down what each one is, how they differ, and...
We rebuilt the BASE client portal. Check out what’s new, how to place an order, and answers to the questions we’re already hearing. Why We Rebuilt It The short answer: you told us to. In our most recent client survey, three things came up over and over. Reporting felt...
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