+10%
#1-3
The Situation
Ping Identity was having radical fluctuations in ranking for a few of their terms. One URL would rank on page one for a week and then bounce down to page five while a different page of theirs took the page one spot.
They also had multiples pages ranking for the same keywords making it confusing for Google’s algorithm to rank those pages.
The Strategy
In order to increase the relevance and authority for Ping’s URLs, BASE pushed specific backlinks to their main pages and main keywords. This also signaled to google which pages to rank for. Backlinks combined with internal linking to the focus URLs did the trick.
The Results
Ping Identity was able to gain a stable top 5 position for their focus URLs and their main keywords.
All with the help of link building!
We Like Talking to Fellow Marketers
Our products are self-serve and you’re welcome to create a free login to your portal. But we’d also love to talk with you about your specific goals.
You know what to do.