Link Building


Build your brand’s online trust, authority, and exposure

Why do Link Building?

If you want your site to rank high on Google or any search engine, you need to incorporate link building into your SEO strategy. Most business owners don’t know this but link building is a huge factor correlating with high search rankings which in turn leads to an increase in sales and revenue for your business.

Increase trust and authority

Increase brand name exposure

Increase referral traffic

Ping Identity

– Client Work –

Ping Identity is an identity security company that helps prevent security breaches for enterprise-level companies. See how BASE helped Ping Identity gain a stable top 5 position for their focus URLs and their main keywords.

What is Link Building?

In order to understand the process of link building, you’ll first need to understand what a backlink is. A backlink is a link on an external web page that leads to your site. Now that we have that down, let’s dive into link building.

Think of link building as a popularity contest.

As a business owner, you want your business and site to be noticed and liked. Just like in high school, some sites carry more influence than others and you want the most influential sites linking back to your site. These highly influential and well-respected sites have what Google sees as a higher authority.

When a site or multiple sites with high authority link to yours, this lets Google know that your site is also authoritative, boosting you up the search engine results page (SERPs).

Not only do these external sites need to be authoritative, but they also need to be relevant to your site’s offerings. Building a highly authoritative and relevant backlink portfolio will allow you to stay ahead of your competition.

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Here are some common questions about Link Building.

Are backlinks good for SEO?

Backlinks are important for Google and other search engines. Backlinks send a huge signal to Google that the content on your site is so valuable that other sites are linking to it.

What is the difference between white hat and black hat link building?

Black hat SEO violates Google’s guidelines and includes using strategies such as duplicate content, invisible text, stuffed keywords, and links from sites with non-relevant content. This practice goes against Google’s guidelines and will hurt your site in the long run.

White hat link-building practices always follow Google’s guidelines and include strategies such as relevant content, relevant link and references, and complete sentences with good spelling and grammar.

Here at BASE, we make sure to always engage in white hat SEO strategies so that your brand and site continue to grow online.

Ready to talk? Let’s grow.