Link Building


Build your brand’s online trust, authority, and exposure

Why do Link Building?

If you want your site to rank high on Google or any search engine, you need to incorporate link building into your SEO strategy. Most business owners don’t know this but link building is a huge factor correlating with high search rankings which in turn leads to an increase in sales and revenue for your business.

Build your brand’s trust and authority

Increase trustworthiness and marketing authority

Increase brand name exposure

Increase referral traffic

Ping Identity

– Client Work –

Ping Identity is an identity security company that helps prevent security breaches for enterprise-level companies. See how BASE helped Ping Identity gain a stable top 5 position for their focus URLs and their main keywords.

What is Link Building?

In order to understand what is link building, you’ll need to first understand what is a backlink. A backlink is a link on an external web page that leads to your site. Now that we have that down let’s dive into link building.

Think of link building as a popularity contest.

As a business owner, you want your business and site to be noticed and liked, but by the right people. Just like in high school, some sites carry more influence than others and you want the most influential sites linking back to your site. These highly influential and well-respected sites have what Google sees as a higher authority.

When a site or multiple sites with high authority link to yours, this lets Google know that your site is also authoritative, boosting you up the search engine results page (SERPs).

Not only do these external sites need to be authoritative, but they also need to be relevant to your site’s offerings. Building a highly authoritative and relevant backlink portfolio will allow you to stay ahead of your competition. And don’t forget, just like being popular in high school, you will have to continually work at it in order to stay on top.


Frequently Asked Questions.
Here are some common questions about Link Building.

Are backlinks good for SEO?

Backlinks are important for Google and other search engines. Backlinks send a huge signal to Google that the content on your site is so valuable that other sites are linking to it.

What is the difference between white hat and black hat link building?

Black hat SEO violates Google’s guidelines and includes using strategies such as duplicate content, invisible text, stuffed keywords, and links from sites with non-relevant content. This practice goes against Google’s guidelines and will hurt your site in the long run.

White hat link-building practices always follow Google’s guidelines and include strategies such as relevant content, relevant link and references, and complete sentences with good spelling and grammar.

Here at BASE, we make sure to always engage in white hat SEO strategies so that your brand and site continue to grow online.

Ready to talk? Let’s grow.


Talk to representative

(They’re nice!)


We begin keyword research

We apply our experience to discover the best places for you to be found in search.


Kickoff call and site audit

We’ll share what we’ve learned and our plan to make a difference in your business.


Regular reporting and implementation

We keep you informed what’s happening.