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CHAPTER 6

GETTING STARTED ON YOUR SEO STRATEGY

Link building is an extremely important part of Google’s algorithm but it’s not everything. You need to make sure that your on-site content is optimized before you start building links to your site.


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HOW TO GET STARTED?

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By now you know that SEO consists of both on-page and off-page optimization. For link building to be most effective, you must have your on-page optimization done before you start building out any links. Here are seven steps to start ranking on the first page of Google.

1. Optimize Your on-page SEO (Technical)

On-page SEO is everything on your website from how fast your site loads down to your keyword usage on each landing page. Start by making sure the technical aspects of your website are following industry best practices.

2. Keyword Research

While you start to optimize your on-page, you can start performing keyword research. Remember, this should be based on what people are searching for not what you think people are searching for. To perform keyword research, use a tool like ahrefs.com to find high volume keywords with relatively low difficulty.

3. Optimize On-Page Content

Once you have completed your keyword research, start optimizing your landing pages for those keywords. Using a tool like TF-IDF (term frequency-inverse document frequency) can help you optimize each landing page for your target keywords. This tool will take the top SERP results and give you an analysis of how often they bring up the term your targeting as well as important secondary keywords to include.

4. Site Vetting

At this point, you are ready to start building links back to your site but you need to make sure they are authoritative sites. Once you have found a list of sites that meet all of the authority metrics you have set, you are ready to start outreaching.

5. Outreach

Take the list of authoritative sites you compiled and begin emailing them asking if they accept guest authors. Remember, if they require payment to post content or links, don’t use that site. When you get a website to accept your proposal to write for them, you are ready to submit your first article.

6. Content Submission

At this stage, you will have to write an article for the website you selected. This site will have its own standards that you will be required to meet, but a good rule of thumb is that your article should consist of at least 600 words or more. Another important thing to mention is that this article should not be completely about your keyword. The article should be about a more broad topic while including your keyword organically within one of the paragraphs.

7. Performance Tracking

Now that you’ve submitted your article and your backlink is live, you should be sure to track the performance of the keyword you’re targeting. Each keyword will have different difficulty and therefore require a different number of backlinks to rank page one for that keyword. However, in our experience, we typically see ranking improvements in three to six months.

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CONCLUSION

By following these 7 steps you will be well on your way to a successful link building campaign. However, it is important to remember that these steps should be followed in order. Even if you already have a good sense of your on-page SEO, consider revisiting steps one through three to make sure your pages are optimized and ready for link building.

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WHEN SHOULD I START?

SEO is a long game and not for "quick wins" which is why it is neglected by so many companies. The sooner you start the sooner you can get your site ranking. However, since this is a long game, it is important to do it right from the start and not skip corners. To jumpstart your campaign and start ranking sooner rather than later, order a free link from us. If you have any questions or would like to learn more shoot us an email here: inquiries@basesearchmarketing.com

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