SEO For Franchises

Did you know that 46% of all Google searches are local? In other words, if you don’t already have local SEO setup for the multiple locations of your business, you are missing out on massive traffic and sales.

What is Franchise SEO?

Franchise SEO allows you to improve the visibility of your franchise through organic search results on search engines like Google or Bing. Want to drive more customers to your franchisees while improving the online presence of your franchise? Well, you’re in the right place! Franchise SEO favorably positions each location of a multi-location franchise business on top of search engine rankings. So that when people search for your business online, your franchise is up on top.

Gain new customers organically

Stop relying heavily on paid ads

Boost your brand recognition

Get in front of potential customers

Outrank your competitors

Increase ROI

What is Local Franchise SEO?

Want to reach customers in a specific city or location? Local Franchise SEO focuses on using location-specific keywords within the on-page content and metadata to improve rankings by location. Specifically, with an established brand, local Franchise SEO is critical to driving leads based on geographical location.


– Client Work –

Chem-Dry provides high-quality carpet and upholstery cleaning services across 4,000 locations and 50 different countries. With almost 4,000 different pages for each location on its site, BASE helped Chem-Dry reach the top of the search engine for its core industry terms.

First Watch

– Client Work –

First Watch is an American restaurant chain with 300+ locations nationwide. BASE helped First Watch capitalize on local searches for each of its locations.

Lawn Doctor

– Client Work –

Lawn Doctor is a lawn care provider with over 570 locally managed franchises. BASE helped Lawn Doctor reach out to its key audience organically through Search Engine Optimization (SEO).

Specific SEO Services for Franchises

We have many services to utilize SEO for franchises of all kinds. Franchise SEO has many facets and parts that can come together to improve your business. Following are some of the key areas we focus on and provide to Franchise SEO services.


In order to get your franchise brand where you want it to go, we need to first know where it stands. We’ll do an in-depth analysis of your site, your competitors, and your industry to know how to best help your franchise grow.

Competitor Analysis

Keyword Selection

Google Maps Audit


Using proprietary software, we’ll work with you to execute your personalized SEO strategy focusing both on the low-hanging fruit opportunities as well as your long-term growth. Our plan will include strategies and tactics that help convert web traffic into new customers.

Technical Website Audit

Website Security Check

GoogleMyBusiness Account Check

Tracking & Reporting Setup


Once we launch the personalized Franchise SEO strategy, we’ll continually analyze and improve your site in order to stay ahead of the competition. At BASE, our team of professionals will do this by implementing the following strategies and methods.

Page Optimizations

Backlink Acquisition

Citation Generation

Website Technical Optimization


It can be difficult to improve what you don’t measure. We believe that it’s an essential part of success to measure our progress. Every month we will provide in-depth reporting to track results. We provide reporting on your rankings and traffic so you can see the improvements each month.

A good SEO strategy is a critical investment for the long-term success of your franchise! We’re here to help you every step of the way to gain full search engine visibility and to boost your ROI. Request a free consultation today to start growing your business.


Here are some common questions and answers about Franchise SEO.

How long until I see results from Franchise SEO?

Some things are worth waiting for, and when it comes to Franchise SEO, the wait is worth the outcome. While every SEO strategy we build is personalized according to the franchise and its location’s needs, you can generally start seeing results within 4-6 months of execution. As time continues to pass by and more of your site continues to be optimized, your leads and revenue will improve along the way.

Should I hire a Franchise SEO company?

Franchise SEO is complex. Yet, most franchise companies will make the mistake of trying to perform SEO on their own. When it comes to SEO, even the simplest mistake could result in your site being penalized by Google which could lead to a huge loss in revenue.

Franchise SEO requires precise balance and focused goals. Google keeps track of how many times keywords are used in an article, blog, or website. If it detects too many, Google will flag it as a possible bot. It is crucial to avoid this, as it can disrupt revenue flow and result in a major drop in credibility. And credibility is everything.

To make sure your site doesn’t end up getting flagged, we’d strongly recommend hiring a Franchise SEO company like BASE to take care of your SEO needs.

Ready to talk? Let’s grow.