SEO For Franchises

Did you know that 46% of all Google searches are local? In other words, if you don’t already have local SEO setup for the multiple locations of your business, you are missing out on massive traffic and sales.

What is Franchise SEO?

Wanting to drive more customers to your franchisees while improving the online presence of your franchise? Well, you’re in the right place! Franchise SEO favorably positions each location of a multi-location franchise business on top of search engine rankings. So that when people search for your business online, your franchise is up on top.

Gain new customers organically

Stop relying heavily on paid ads

Rank higher in local search results

Boost your brand recognition

Get in front of potential customers

Outrank your competitors

Increase ROI

Scale your business


– Client Work –

Chem-Dry provides high-quality carpet and upholstery cleaning services across 4,000 locations and 50 different countries. With almost 4,000 different pages for each location on its site, BASE helped Chem-Dry reach the top of the search engine for its core industry terms.

First Watch

– Client Work –

First Watch is an American restaurant chain with 300+ locations nationwide. BASE helped First Watch capitalize on local searches for each of its locations.

Lawn Doctor

– Client Work –

Lawn Doctor is a lawn care provider with over 570 locally managed franchises. BASE helped Lawn Doctor reach out to its key audience organically through Search Engine Optimization (SEO).

Specific SEO Services for Franchises


In order to get your franchise brand where you want it to go, we need to first know where it stands. We’ll do an in-depth analysis of your site, your competitors, and your industry to know how to best help your franchise grow.

Competitor Analysis

Keyword Selection

Google Maps Audit


Using proprietary software, we’ll work with you to execute your personalized SEO strategy focusing both on the low-hanging fruit opportunities as well as your long-term growth. Our plan will include strategies and tactics that help convert web traffic into new customers.

Technical Website Audit

Website Security Check

GoogleMyBusiness Account Check

Tracking & Reporting Setup


Once we launch the personalized Franchise SEO strategy, we’ll continually analyze and improve your site in order to stay ahead of the competition.

Page Optimizations

Backlink Acquisition

Citation Generation

Website Technical Optimization


Frequently Asked Questions.
Here are some common questions about Franchise SEO.

How long until I see results from Franchise SEO?

Some things are worth waiting for, and when it comes to Franchise SEO, the wait is worth the outcome. While every SEO strategy we build is personalized according to the business’s needs, you can generally start seeing results within 4-6 months of execution. SEO is a process and as you go through it, your leads and revenue will improve along the way.

Should I hire a Franchise SEO company?

Franchise SEO is complex. Yet, most franchise companies will make the mistake of performing SEO on their own. When it comes to SEO, even the simplest mistake could result in your site being penalized leading to a huge loss in revenue.

To make sure your site doesn’t end up getting flagged, we’d strongly recommend hiring a Franchise SEO company like BASE to take care of what we know best…SEO.

Is PPC (pay-per-click) advertising worth it for my business?

While paid advertising can generate traffic to your business, the majority of online traffic is driven by organic search engines. Of ALL US searches only ~2.8% of people click on paid ads… 2.8%!

Investing in SEO gives your Franchise more traffic opportunities than PPC. So is PPC worth it for your business? Probably not, you are definitely better off investing your time and efforts in SEO over PPC.

Ready to talk? Let’s grow.