Automotive SEO Services

With more than 4 out of 5 automotive shoppers beginning their search online, automotive SEO is an important way to reach today’s car shoppers.

And when we’re talking about car shoppers, we’re not just talking about any car shoppers, but the right car shoppers that will convert into sales.

What is Automotive SEO?

SEO stands for “search engine optimization” which is the process of improving your website to rank higher in search engines to increase visibility. Automotive SEO is specifically geared towards enhancing the volume and quality of dealership website traffic which helps bring in more customers and boost your ROI. 

The Importance of Automotive SEO Services 

There are dozens of marketing strategies you could choose to elevate your dealership, but having an effective SEO strategy for your business is essential. Nowadays car buyers spend on average nearly 14 hours online before arriving at a dealership. This means that before customers even step foot in your door, they are comparing and researching different dealerships.

If your car dealership isn’t at the top of the search engine results page, then there’s a good chance you’re losing potential customers to your competitors.

Automotive SEO is an investment to gain new customers and retain long term clients, 

Built trust and loyalty

Attract car shoppers

Grow your dealership

Get found online

Convert web traffic into car sales

Outrank your competitors

Increase ROI

Book more appointments

What Our Clients Are Saying

“We have worked with BASE for over a year now and have always been impressed with the results they are able to drive. We highly recommend BASE.”

– Tyler Heaps, EKR

Specific Automotive SEO Services


In order to get your automotive site where you want it to go, we need to first know where it stands. We’ll do an in-depth analysis of your site, your competitors, and your industry to know how to best help your site rank. As part of this research, we will start making recommendations about where to focus SEO efforts for a maximum ROI based on your specific objective. 

Competitor Analysis

Keyword Selection

Google Maps Audit


Using proprietary software, we’ll work with you to execute your personalized SEO strategy focusing both on the low-hanging fruit opportunities as well as your long-term growth. Our plan will include strategies and tactics that help convert web traffic into car sales.

Technical Website Audit

Website Security Check

Google Business Profile Check

Tracking & Reporting Setup


Once we launch the personalized Automotive SEO strategy, we’ll continually analyze and improve your site in order to stay ahead of the competition.

Page Optimizations

Backlink Acquisition

Citation Generation

Website Technical Optimization


It can be difficult to improve what you don’t measure. We believe that it’s an essential part of the success to measure our progress. Every month we will provide in-depth reporting to track results. We provide reporting on your rankings and traffic so you can see improvements each month. 

A good SEO strategy is a critical investment for the long-term success of your dealership and we’re here to help you every step of the way to gain full search engine visibility and to boost your ROI. Request a free consultation today to start growing your business.


Here are some common questions about Automotive SEO services.

How long until I see results from Automotive SEO?

It’s important to consider how long it may take when starting Automotive SEO for your dealership to start seeing results. The main factor in how long it takes is what your competition is doing. It generally can take up to 4 to 6 months before you start seeing real results. However, once you start seeing results, these SEO results will keep growing over time.

How much does Automotive SEO cost?

Pricing often differs for automotive SEO services depending on a range of factors. Furthermore, SEO is not a cost – it’s an investment. We will work with you to create an affordable SEO package that is aligned with your business needs. We invite you to contact us today so we can analyze your website and make a customized payment plan that works for you.

Why does my dealership need Automotive SEO?

Investing in Automotive SEO is crucial for your dealership’s success. Online is the first place most of your potential customers go to search for dealerships like yours. SEO will help customers find and choose your dealership over the hundreds of other options

How do I choose the right Automotive SEO Company?

We understand that there is an extensive list of SEO companies to choose from and it can feel overwhelming to find one that is right for you. We know small businesses because we are a small business. With us, you can be the professionals in your space and we’ll do the same! We have a proven track record for success working with small businesses and other dealerships. With over 10 years of experience, we will ensure your business gains maximum visibility and ROI.

Ready to talk? Let’s grow.