Chem-Dry provides high-quality carpet and upholstery cleaning services across 4,000 locations and 50 different countries. Using a combination of powerful equipment, effective cleaning solutions, and highly trained personnel, Chem-Dry is widely recognized as the world’s leading carpet cleaning business.

As a franchise chain, Chem-Dry has ranked as #1 in it’s category.


Increase in total YoY traffic


Increase in YoY organic traffic


Increase in new visitors compared to the previous year


With almost 4,000 different pages for each location on its site, Chem-Dry struggled to be on top of the search engine for core industry terms.


Optimizing 4,000 different pages for unique keywords would have been too time-consuming and labor-intensive to lead to any long-term, compounding wins. Instead, BASE started with the most essential.

BASE identified top competitive keywords and then used these keywords to optimize key landing pages. In addition to on-page optimizations, BASE built high-quality backlinks, solidifying page authority for both local and national searches.


Chem-Dry now ranks within the top five search results across all of its top carpet cleaning keywords leading to a 30% increase in qualified, converting traffic to their site!

All from organic traffic!

SEO for Small Business

Get started with BASE today.

“The greatest joy and satisfaction that I get in my job is when I can see franchisees succeeding, and when they walk up to me and say, “you know what, Bill? This is working. I can’t believe where we were last year and where we are now.”

—Bill Zinke, VP of Marketing, Chem-Dry