Chem-Dry

Chem-Dry provides high-quality carpet and upholstery cleaning services across 4,000 locations and 50 different countries. Using a combination of powerful equipment, effective cleaning solutions, and highly trained personnel, Chem-Dry is widely recognized as the world’s leading carpet cleaning business. 

As a franchise chain, Chem-Dry has ranked as #1 in it’s category.

+30%

Increase in total YoY traffic

+7%

Increase in YoY organic traffic

+9%

Increase in new visitors compared to the previous year

Situation

With almost 4,000 different pages for each location on its site, Chem-Dry struggled to be on top of the search engine for core industry terms.

Strategy

Optimizing 4,000 different pages for unique keywords would have been too time-consuming and labor-intensive to lead to any long-term, compounding wins. Instead, BASE started with the most essential.

BASE identified top competitive keywords and then used these keywords to optimize key landing pages. In addition to on-page optimizations, BASE built high-quality backlinks, solidifying page authority for both local and national searches.

Results

Chem-Dry now ranks within the top five search results across all of its top carpet cleaning keywords leading to a 30% increase in qualified, converting traffic to their site!

All from organic traffic!

SEO for Small Business

Get started with BASE today.

“The greatest joy and satisfaction that I get in my job is when I can see franchisees succeeding, and when they walk up to me and say, “you know what, Bill? This is working. I can’t believe where we were last year and where we are now.”

—Bill Zinke, VP of Marketing, Chem-Dry