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SEO Copywriting: Writing For Readers (Without Neglecting the Robots)

SEO Copywriting: Writing For Readers (Without Neglecting the Robots)

The history of human civilization is really the history of writing. I mean this literally: Our species' ability to maintain consistent historical records across generations is tied directly to our ability to write. The invention of writing (which most scholars agree...

What Is a Guest Posting Service and How Can It Help Your Business?

What Is a Guest Posting Service and How Can It Help Your Business?

Encountering the same perspective all the time can get boring fast. This is hardly news; it’s a truth that podcasts, lecture halls, talk shows, etc. have long understood. That’s why guest hosts are such a big deal — they allow presenters across various forms of media...

What Is White Hat Link Building?

What Is White Hat Link Building?

No doubt about it, Marketers wear a lot of hats. But in the SEO world, the color of the hat matters more than the number. What does “white hat” SEO mean? What’s considered a “black hat” tactic? Most importantly, what kinds of link building strategies will help you...

What Is Link Juice (And How Can I Get More)?

What Is Link Juice (And How Can I Get More)?

We don’t want to alarm you, but there’s a better-than-average chance that your webpages are thirsty. In fact, they may be downright parched, and unfortunately, spring water and electrolytes can’t satiate this thirst. That’s because what your web pages need is a very...

Finding the Right Partner to Outsource Link Building

Finding the Right Partner to Outsource Link Building

It’s not always what you know; sometimes it’s who you know that really makes a difference. Humans are social animals. Networking, making connections, and teaming up is hardcoded into our DNA. As such, we sometimes — consciously or otherwise — evaluate one another...

What To Consider Before Hiring a Link Building Agency

What To Consider Before Hiring a Link Building Agency

When hiring a link building agency, there are some things you need to consider. Link building is arguably the most important piece of SEO. But it’s also been the most abused with unethical practices. Links built by breaking Google’s best practices will end up hurting...