This isn’t the 1990s; achieving respectable search-results ranking depends on more than just the keywords that show up in your content. Today’s search engines are more concerned with things like authority. Search engines take association into account when determining how authoritative your site is, and what position on the results page it should occupy.
This is where backlinks come into play.
When it comes to search engine ranking, who you know (or rather, who your site knows) can make a big difference. As such, modern search engines don’t just crawl your content; they look at the links. How many links do you have pointing back to your page? How authoritative are those sites? To put it simply, the more high-quality content you can get linking back to you, the better chance you’ll have at achieving the kind of search-engine results that will get your site noticed.
Of course, that may be easier said than done. High-authority sites aren’t usually in the business of just handing out anchor-text backlinks to everyone who asks.
The good news is there’s a solution. We call it BASE.